MOUNTAIN EQUIPMENT CO-OP

DESIGN, LAYOUT, BRANDING, CATALOGUE, PRINT ADVERTISING

Spring and Summer Store Catalogue

This national brand is about inspiring, achieving and connecting. Shortly after MEC's rebrand, I joined their Marketing Team. Their store catalogue was a pinnacle part of their identity. Connecting outdoor enthusiasts with outdoor experts. The spring and fall product catalogue was about 'Your journey and where it ultimately leads'. Designing a strategic yet eye-catching and emotional catalogue was imperative in achieving MEC's goal. With constant development, collaboration and refinement we reached this new peak.

MOUNTAIN EQUIPMENT CO-OP

DESIGN, LAYOUT, BRANDING, TYPOGRAPHY, RETAIL SIGNAGE, PRINT ADVERTISING

Holiday and Wayfinding Signage

A store wants to share its story. To connect, retail signage must act as the fundamental instrument. MEC's holiday and wayfinding signage was an extension of their brand – sustainable, modern and practical. The retail signage was designed with this mindset. And deployed across all Canadian stores in english, french and bilingual.