AL GORE – AN INCONVENIENT TRUTH
VANCOUVER
ART DIRECTION, DESIGN, logo, identity, BRANDING,
PRINT, STATIONERY

Where are we headed – greenery or destruction? Former US Vice President Al Gore presented his 'An Inconvenient Truth' campaign live in Vancouver. Thus, a concept with an environmental awareness brand coupled with a northwest flare was vital. This logo represented the decaying of a douglas fir tree – our potential impact.